WOWL-FM is an radio station serving the Quad Cities area of Northwest Alabama including the cities of Florence, Muscle Shoals, Sheffield and Tuscumbia. It broadcasts on the 107.1 FM dial and is owned by the locally-based Big River Broadcasting Corporation. The station broadcasts an Adult hits format with some Americana music as well as Alabama Crimson Tide games through the Alabama Crimson Tide Sports Network.
Logo used until 2004